Context: Lanocreme is a New Zealand made skincare brand, founded in 1980. The lanolin-based skincare products are sold in Chemist Warehouse, as well as into the Asian market, through Duty-Free and retailers. The success of the brand has resulted in product ranging growth, with a new collection launch of the New Zealand Thermal Spring Water collection in 2022. 

 

Project Brief: The brief for this creative project was to create the artwork for an in-store and digital activation with the launch of New Zealand Thermal Spring Water collection in Chemist Warehouse New Zealand and Australia. This required creative assets for in-store signage, point-of-sale, Chemist Warehouses' website competition page, Lanocreme website take-over, social media and general images for ecommerce use.