Sophie Parsons
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A digital re-brand for Goodness, to refresh their presence in the digital space. This project included market research, website design, content creation, graphic design, UGC partnerships and visual merchandise design.
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A complete e-commerce site for By Nature Skincare. Aimed to provide product and brand information to its global customers.
A textile design collection exploring surface application techniques to communicate theories of social connections.
Creative direction, asset creation and launch implementation in-store and online.
A creative library of product images for Anita Mo, a handmade silver jewellery designer.
This personal project, turned profitable business came from the intention of repurposing waste material into wearable jewellery.
Design and construction of garments that were worn on the New Zealand Fashion Week catwalk and won New Zealand Young Designer of the Year.
A selection of photography from overseas travels. Peru, Mexico, USA, Canada, Cambodia, Laos, Vietnam, Thailand, Indonesia, Japan.
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